Hold on! You are not alone.
The hundreds of salons find owning and running the salon is a physically, mentally, and financially draining task. Rarely do the salon owners find venturing out to start a salon business is rewarding without facing any challenges or hard work. The salon owners are worried about getting salon professionals, new customer acquisition, and retention.
There is a game-changer term- Marketing that can change everything for the salon business. The proper planning and strategic marketing activities help in bringing a high influx of customers, generating high profits, building and promoting the brand, improving customer loyalty, and pretty more.
Are you looking for brilliant marketing ideas that keep your salon business on the success bandwagon? If so, you have landed on the right page. Our technical maestros have worked with many salons to digitize the services. The experience helped us in creating a list of marketing strategies that makes the people pay the extra buck for services.
Let’s dive into the list of marketing tricks to grow the salon business boundlessly.
Improve visibility on the search result page
In the digital universe, when people need anything, they first google it. It means if your salon business is not available at the place where your customers are searching, you are losing the customers to the competition. Before you plan marketing strategies to make the customers know about the salon’s existence, it’s imperative to be visible where customers want to see your business. Start with Google My business account creation, and then use a couple of tips to get the salon business listed at the top.
Build a dedicated website
The website not only enables online presence; instead, it acts as a virtual storefront of your salon. It leaves an indelible impression on the customers at first sight and lets them know how professional, up-to-date, and reliable the salon is. Also, the website that opens an online window of your salon should increase user outreach, facilitate online booking, enable services upselling, and take the business to new heights. The website builders help you build a stunning website in a pocket-friendly way.
Mobilize the services
Complementing the digital solution with the mobile app is vital because customers browse and make most of the bookings on the go. Mobilize the services from checking salon services and prices to appointment booking and payment. The mobile app is a good solution that allows customers to check the professionals’ availability for booking confirmation and notify the customers about the latest deals or upcoming seasonal offers.
SEO-optimize the digital presence
Buying the domain is a good solution to get the website recognized on the search engines. Other than this, SEO optimization helps in improving the website ranking on the search engine, and conclusively, the improved visibility results in higher conversion and increased ROI.
Branding means getting the brand recognized before the world at scale. Only the brand logo on the website or the décor of the salon is not enough for your salon branding. Instead, it’s more than that. Everything on the website communicates something. Create a compelling story that raises the brand voice and appeals to the users to book the services even if the prices are high. The unique story improves word-of-mouth marketing as people get something to talk about your brand.
Launch membership plans
Not all the people coming to the salon have deep pockets that can spend exaggeratedly on salon services. Make the middle-class people step inside the salon with cost-efficient membership plans. You can create various membership plans where different packages are offered, including a distinct set of services. The cost-efficient approach is used as a marketing weapon to increase salon promotion.
Stay in touch with your customers
When you have a list of customers along with their preferences, demographics, and other details, it’s good to keep in touch with them. You can send them emails or messages related to offers or sales, which makes them feel special. When the personalization touch is mixed in the consistent communication, it entices the customers and keeps them visiting the salon repetitively.
Ensure brilliant customer service
The best customer support is an integral part of every B2C business service. The instant gratification need urges the salons to resolve the queries beforehand. Customer service is of more importance when the salon has enabled digital services. Ensure the best services when the customers are away from the salon and inside the salon.
Create and adopt new trends
In the fashion industry, trends come and go every week. Salon professionals need to stay up-to-date with what’s happening in the industry because people crave to look trendy and ready to spend more. Upgrading the services in line with modern trends make your salon the perfect fit for high-income group customers and millennials. Also, the salons can create new trends that fill the gap and differentiate the salon from the competition.
Lure in customers with loyalty programs
Every customer wants to get rewarded for the loyalty they had shown to the salon. When the salon does so, it makes the customers feel special and turn them into a brand ambassador for the salon. The salons can launch seasonal offers for the upcoming festive season, holiday season, and weekends that attract the customers and make them reach the salon at the earliest to avail of the offers.
Lay the foundation on positive reviews
When people book the salon appointment online or on mobile, they surely check the feedback of the customers. Make your existing customers leave feedback regarding the services offered. The satisfactory reviews of the happy customers left a positive impression on the new customers are reviewing the same. Establish the foundation of your business on positive reviews that speak a ton about the services’ quality and business reputation.
Go social to reward the customers
Social channels are the best platform to increase brand awareness socially. It uplifts the influx of customers with continuous posting and customer interactions. Also, you can harness social potential by keeping up with the latest social trends, popular hashtags, customers tagging, and launching contests. Rewarding the customers for uploading the post and getting the most likes or positive comments- is a surefire way to promote the business socially and make the customers happy.
Start Uber of beauty services
Complementing the mobile salon with the Uberization of salon services is a good approach. Nowadays, the pandemic has changed people’s preferences, and they favor salon services at their convenient times and place. It keeps your salon open despite the physical salon is closed.
Keep the salon atmosphere soothing
The quality services are always appreciated by the customers. But, as the customer step inside the salon, the first thing that intrigue the customer is salon atmosphere and vibes. The interior design, peaceful environment, and soothing music relax the customers in a few seconds. They feel rejuvenating while getting the services in the salon. A few tip for the waiting area to keep the customer engaged are- providing beauty magazines, books, or newspapers and keeping a charging socket with different adapters.
Publishing the beauty service-related blogs daily/weekly that help your customers stay up-to-date and stay abreast with the latest fashion style makes them interested in your salon. Plus, if the beauty bloggers are sponsored to endorse the salon, the salon gains high traffic because the bloggers have a big fan following. You can ask the fashion bloggers to talk about the salon on the social platform and enjoy free services at the platform.
Send gift cards to the customers
You can make customers buy the gift cards and gift them to their closed ones for the salon treatment. It’s an excellent approach to start merchandising and attracting new customers to the salon. The best experience turns them into regular customers, which improves the salon’s growth.
Build a marketplace
When you build a salon marketplace, you provide a platform to other salon owners to display and get the services booked online. Partnering with local salons brings a consistent stream of revenue to your salon, and it’s a unique opportunity to nurture the relationship with them. You can try out this incredible idea.
Create a community
The community always helps in building and bolstering the business. With salon mobile app development, you can create a community tab for the customers and people who prefer to become members. The community members make recommendations and feedback for the services received in the salon. Acting upon the weak points enables salons to improve the services and keep the customers happy.
Define unique email marketing strategies
The salon is a B2C business where maintaining a good relationship stays at the core of the salon business. The email marketing strategy is an old kid on the block but works effectively to apprise the customers, build trust, and improve sales. However, it must be done right, else it won’t the impactful results like- social media.
Influencer marketing works wonders
The influencers had a great fan following, and turning to the influencers help salons to increase brand awareness. For instance, when the influencer posts the image of a nail art service, your salon gets a large number of bookings for the same. However, placing a bet on beauty influencers is an expensive deal. You can try this marketing tactic after analyzing the prices and the number of followers in the salon area.
Offer add-on services
Your salon is getting optimal bookings but still not able to make expected profits. You can do it by increasing the customers spend on each visit with express services addition. You can add the service to an already booked appointment. For instance, you can add glossing service to the hair color service, or nail art add-on service to the manicure service. It makes the customer happy and generates extra bucks.
Every salon is unique in terms of the services they offer. You should select the marketing strategy that suits your beauty salon services and allow the business to grow. At the same time, delivering the best-in-class experience is equally important. Get partnered with an on-demand salon app development company that helps you get built a solution that fuels up the business growth with happy customers and high ROI.