The market size, measured by revenue, of the Salons industry in the USA, is $47 billion in 2020 at a CAGR of 1.2%.
It indicates the people are increasingly heading to the salon to stay updated with new fashion styles. Another hand, it’s putting extra pressure on the salon owners, or managers to provide reliable services with artistic vision alongside maintaining quality and ensuring customers’ contentment.
It’s quite a daunting task.
Amidst accepting bookings, confirming appointments, managing independent personalities in the staff, ordering supplies, and taking care of promotional activities, delivering efficient services to the customers on-time is a hard nut to crack in. Besides, accommodating emergency requests, compensating for no show-ups, and accepting rescheduling requests are deepening the salon manager’s woes.
It’s not a problem of one day, the salon daily encounters such problems that’s difficult to deal with individually.
Thanks to salon booking software which is when complemented with salon management, the salon business management headache gets reduced by a large fraction. Let’s see how the salon management solutions help salon businesses overcome the challenges effortlessly.
Traditional appointment booking eats up a lot of time
The salon’s staff remain busy in accepting the appointment scheduling requests over the phone call or physical visit. It’s a tedious task that results in errors, double bookings of the same customers, difficult to find in the appointment register, and inaccurate payment information.
Online booking through salon software is a great solution as it allows the customers to book the appointment as per the availability of the specific professional. It avoids double bookings, allows customers to easily filter the services they are looking and relieves staff from the stress of filling cancellations with new appointments.
Even appointment confirmation takes too much time
After placing a request for appointment scheduling, the customers expect a prompt response in return to know about the confirmation. A delay made in the response may ruffle up the customers’ feathers and turn them to the competitors.
It’s prevented with business automation whereupon scheduling request, the system intelligently matches the professionals’ availability for the particular time slot, if it’s not occupied, then customers immediately get the confirmation. It saves the staff time in confirming the appointment booking requests and enjoys watching the calendar fill up with appointments. The confirmation email or message is sent to both- salon and customers automatically.
Manually reminding the customer about the upcoming booking
The human err is no exception. When customers cancel the appointments unexpectedly, it puts a dent in the salon’s earnings due to an unoccupied slot. If the customer forgot to cancel the appointment that he was about to cancel, then the embarrassment never allows him to return to the salon.
The complete situation could be turned upside down with an automatic reminder system. The salon professionals don’t need to waste the time in personally calling every customer to remind them about the upcoming booking; instead, the on-demand mobile app development solution takes care of sending reminders that help in diminishing the number of missed appointments.
Equipment management during the appointment
The equipment at the salon is always in limited quantity and sometimes, it happens that all the bookings require the same equipment. In such cases, the customers need to wait and the appointment can’t accomplish in the defined schedule. It creates a negative impact on the customers and hurts the customer relationships too.
This is where the salon management system comes to the rescue. During the booking confirmation, the system checks the equipment’s availability on-premises before providing any confirmation so that such situations are avoided and the salon professionals can keep everything ready on time.
Inventory management risks getting errors
The worst scenario- the potential customers reached the salon and professionals found the product is out of stock that’s essential to provide the salon management solution service. It happened either due to a counting error or the owner was under the impression that the item is still in stock. Regardless of the reasons, the customer gets a bad experience.
It’s prevented with auto-inventory management, where the system continuously audits the inventory and keep track of all the products in real-time. Also, it sends a reminder to the salon owner when the item is low on stock so that it’s replenished on time. Moreover, after preparing the shopping list, the software may connect you with distributors and place an order on your behalf after analyzing the future orders.
Up-selling the customers
We all have experienced during the salon visit, the professionals making suggestions during the salon service for the specific product that suits our skin, hairs, or for others. How about the situation if the professional forgot to make suggestions and the opportunity get lost? It’s upsetting!
The suggestive selling feature in the on-demand solution during checkout could help. The solution automatically checks the latest salon service taken and based on that makes recommendations for the best body care products to buy. At the Online POS, the chances of making the customers buy the product are higher, which means you have additional opportunities to make money.
Marketing every customer individually is impossible
Presently, personalization is vital to secure customer loyalty. The salon business is no different. In addition to a personalized salon treatment, you need to make customers feel valued with a personalized marketing strategy.
That’s where a centralized database is a great help. The consolidated data helps in analyzing the data and identify the customers’ preferences individually so that they are targeted accordingly. Based on the insights, the customers are segmented into different groups and then marketing campaigns are launched accordingly. Targeted marketing is appreciated by the customers and bring winning upshots.
Remote management when you are out of the salon
Going a conventional way, the manager has to be available in the salon to keep the operations running smoothly. In the event, they have to go out, things become difficult to manage.
Here, the salon app is the biggest savior. The cloud-based solution allows the manager to handle everything from appointment scheduling and product ordering to the staff management on-the-go.
Employee management to keep tabs on everything
Taking attendance manually and tracking the professionals’ performance is a complex process, that’s difficult to deal with.
Salon management is a great panacea that can centrally store and manage all the employees’ data including- attendance, number of services given, performance grade, customer feedback for every professional, and salary. The payroll system integration ensures timely and accurate salary credit every month.
Doesn’t matter whether you have recently set up a new salon business or an owner with tenure, bringing the salon business on a success or sustainable bandwagon is no easy task. You need to supercharge the salon with digital powers to stay in sync with modern customers, step in with market trends, and edge out the competition. Also, it helps you in coping up with the basic challenges that the salon is already facing.
It makes perfect sense to embrace salon software to improve services, enhance specialists’ performance, and lift up salon business growth. If interested in the state-of-the-art salon management system, turn to our business consultants to get the right solution that meets your salon and target customers’ needs.