Tirth MakwanaQuick summary: Dating app development is a lucrative business model generating huge ROI for businesses starting earlier. Still, there’s a lot of room for building a unique dating app that helps gain the same level of success. Start a dating app development journey with the proper dating app business model selection from the top 10 dating types. Explore the dating types for a successful online dating venture.
Nowadays, people don’t like to visit bars and are tired of blind dates as well. That’s where dating apps provide a modern way to find the best match. In the digital age, the magic of dating apps is widespread with growing smartphone penetration. In the online dating landscape, the number of users is expected to reach 462.5 million by 2029, which increases the market volume to $3.45 billion.
The potential benefits of dating apps are an expanded dating pool, dating convenience, reduced pressure for cold approaches, better compatibility matching, and less social exhaustion. It has led to the growing popularity of dating apps, thus, the revenue that is making start-ups build dating apps. However, the psychology behind the dating app’s success states that start-ups can achieve their goals and catch up with leading apps when the right dating app business model is selected.
The selection of the type of dating app ensures businesses can focus on a specific group of users, say LGBT, specific religion, or high-status people, rather than a one-size-fits-all solution, which increases the chances of getting successful. The shift towards niche-based dating apps helps capture significant market share and increases ROI. Let’s explore various dating apps with extensive detail that help businesses easily select the right one. Take a deep dive inside the dating apps.
10 types of dating apps that help find love at first swipe
The app that prioritizes the users’ needs and ensures safety allows businesses to win more users and loyalty. Consider the dating app business models and choose the right one to experience a remarkable uplift in the dating industry.
Geolocation matching-based model
This business model fits your needs when you are looking for a dating app development solution that helps find matches in a specific location, say, city or town. It means building a dating app for a particular town, wherein users must provide the city name and proof of address to identify the love online in the same city.
While building a location-based dating app, adding profile verification, a search engine for city-based searches, and dating preference filters allow users to find the match easily.
Traditional horoscope-based dating app model
People from Asian countries always consider horoscopes before getting into relationships as they believe it impacts the future. They look at the bride and groom’s horoscopes and match them before their wedding arrangements. Building a dating app that connects people based on their horoscopes, zodiac signs, or other characteristics appeals to such a user segment.
The on-demand dating app solutions generate horoscopes if users request, enable horoscope-driven search filters, facilitate matchmaking based on horoscopes, provide in-app chat, and send push notifications, which helps gain a larger market share.
Professions-based dating app model
People with similar professions are drawn to each other, and their experiences pave the way for deeper, meaningful relationships. It’s because people in the same field better understand the risks and pressure in their professions, which increases understanding.
Considering the similarity-attraction effect, a dating app based on professions has been created that allows people of the same professions to find a partner who is also in the same profession. The long-lasting relationship is generated with questionnaire-based profile creation, profile verification, advanced career-related searches, and a profession-matching-driven algorithm.
Interest and passion-based dating app model
Like profession, individual interest and passion play a vital role in married relationships. It’s commonly experienced Gen Z users who always like to date or find their soulmate having the same passion and preferences for various things. So, engineering interest and passion-based dating apps make excellent sense.
However, the best dating app features must include a checklist of hobbies, preferences, and interests, a questionnaire during profile creation, and comprehensive algorithms that enable interest-based matches.
The gamification-based dating app model
People who like to date but are not serious about their relationship and are dating for fun. That’s where engaging games in the dating app can turn it into interesting and entertaining content for users. These games are intelligently introduced at different times when the app is being browsed, keeping users engaged in dating apps.
For example, adding short games while waiting for responses doesn’t let the users move away, or introducing interesting games that users can play with other app users adds gamify element to the app. Besides, offering rewards, points, or badges encourages more users to play while finding or chatting with their love.
Video dating app model
In the multimedia age, video calling has become the top preference of people to communicate with a potential partner after finding a match. Designing a dating app that allows users to date their partners using video calls helps build a larger user base.
However, video call functionality should be ensured to work well everywhere because some regions have low internet connectivity. Different video filters improve the conversation with partners and lead to long-lasting relationships.
Dating apps for senior citizen
These days, people in the old age group often find no options other than traditional dating websites to find dates that embarrass them. With a dating app specifically created for senior citizens, they will get a chance to find and meet people of their age group after matching specific criteria.
Also, ensure the dating apps are user-friendly, easy to navigate, and simple to use, as they are not tech-savvy. Help old people get free from solitary life and attract this age group with a dating app designed for senior citizens.
Dating apps for LGBTQ people
Going beyond the closet, LGBTQ people, when looking for a partner, discrimination discourages them from moving ahead. Here, creating a dating app, especially for LGBTQ people, helps them find safe spaces and reduces discrimination risk. The app targets the LGBTQ community so that LGBTQ people won’t be shy and easily accept each other.
The dating apps for LGBTQ people help locate similar people in the local region and let them communicate, which allows them to build strong relationships.
Travel companion-based dating app model.
It’s a unique concept, but people travel often look for people to date for a short time. Travel companion-based dating app allows users to find a date during their travel after applying search filters. It requires the app to verify every traveler’s identity and criminal history so that users can chat safely.
The dating app should have travel-companion-based search filters, rigorous profile checks, audio/video call functionality, and in-app chat so that travelers find the best companion to date.
Dating app for divorced people
For people who want to love without labels and begin their life again with the best partner, a dating app designed for divorced people will help them. However, the minimum requirement of such dating apps is that the users must be divorced and provide documents during registration.
The rest of the features of such dating apps will remain the same: search filters, interests, in-app chat, push notifications, and audio/video calling functionality.
Which is the dating business model for your business dating app?
The dating app built after market and competition research, target users’ needs identification, dating app monetization strategies selection, and must-have features addition will cook the recipe for success. Steps to create a dating app similar to Tinder will help you move ahead strategically. However, selecting a dating business model is the topmost thing that helps businesses start their dating app development journey aptly.
With the top 10 dating app business models explained, businesses can develop a dating app with which they want to continue. The decision rests on homework that businesses must do to achieve the best results.
FAQ
There are five types of dating apps, including algorithm-based, swipe-based, community-specific, subscription-based, and freemium apps with paid upgrades.
Building niche apps targeting specific audiences such as seniors, LGBTQ, divorce, travel companions, and others is profitable. The hybrid freemium and subscription model helps attract a large audience share, and the paid feature brings huge ROI.
The basic features dating apps should have are profile verification, matching algorithms, in-app chat, and premium upgrades to unlock advanced features.
Dating apps can make money using monetization models like subscriptions, advertisements, in-app purchases, and profile sponsorship.
AI technology integration enhances the dating app functionalities, including improving match suggestions, enabling video dating, and instantly detecting fake/spam profiles.
Anil Patel
Himanshu Patel
