The finesse and the experience of restaurant cuisine is something that will remain a pivotal part of that dining-out appeal for the customer. Especially when you run a restaurant that offers exotic, unique, culture-specific dishes that are otherwise unavailable outside their birthplaces, such as Chinese or Greek.
We’ve come such a long way when it comes to introducing these wonderful and authentic culinary wonders outside of their original borders, but thanks to the digital and tech revolution, restaurants are now able to reach even more people: those who prefer to stay at home.
In response to this changing trend of takeout and online ordering, more eateries, including the more exclusive, high-end ones, are shifting to building their online ordering platforms, integrating them within their POS systems, and then letting their brilliant chefs do the rest.
As if that wasn’t impressive enough, we now have a slew of on-demand food delivery apps that can communicate directly with your restaurant or with your dedicated ordering platform and allow customers an even more customized experience.
This is certainly not a new shift in how foodies interact with restaurants, but the technology has brought about other benefits and novelties. In case you’re still uncertain whether to invest in a dedicated restaurant iOS mobile app, or you still haven’t tried maximizing the potential of your ordering platform, here are a few benefits you can expect for your business and your customers alike.
Lower expenses and greater affordability
The logistics behind food ordering can be rather complex, especially if you run a restaurant in a bustling city such as New York or Singapore. In such intricate environments, every penny saved counts for both the business and the consumer, since costly deliveries often deter the customer to use a service or a restaurant if they have an alternative option.
Read more : cost to develop a food delivery application ?
These digital, automated systems integrated with your own POS, however, simplify the logistics to an incredible extent, allowing you to use your resources better. Your staff can spend less time on the phones taking orders and more time preparing and packing food. Your delivery team can have less lost time between deliveries, and the app maintenance itself is affordable on its own. This whole process allows restaurants to actually reduce the cost of delivery and sometimes eliminate them altogether for specific delivery areas and order ranges.
Reduced waiting time
Immediate gratification has become an overarching theme for the modern consumer. If there’s an option to have same-day delivery for clothing, we’ll likely choose it. As for restaurants, the issue is no longer about same-day delivery, but delivering fresh, hot meals to their customers as fast as humanly possible.
Simplifying communication channels by using on-demand food delivery apps also helps expand your ability to deliver food outside the scope of your single delivery vehicle.
Instead, customers can use a food delivery app the likes of UberEats that will ensure no delay in order processing and reduced waiting times. The convenience of such orders makes it a no-brainer for any modern restaurant owner to invest in using an app and allow customers to place an order in that manner, too.
For some restaurant chains, however, it makes even more sense to create a branded delivery app, reserved only for their restaurants, no matter where they are located.
Food delivery systems have yet another brilliant capacity that benefits both the restaurant business and the end consumer: diversity. This is particularly essential for restaurants serving authentic dishes unique to specific regions, as offering variety can make it much more appealing to the customer to get accustomed to these exotic recipes and start learning more about the culture in question.
In certain areas of the world, the popularity of different types of Chinese food is on the rise, hence the need for more options to help customers learn more about each culinary style and enjoy the variety available.
Some restaurants might thrive on offering a select few dishes, but making your restaurant more appealing online requires creativity in your selection. Apps help develop that menu diversity, but it extends beyond dishes alone. Restaurants can enable customers payment diversity, too, accepting more methods to accommodate a greater range of customers.
Enabling customization and personalization
Typical ordering platforms have advanced to a great extent, but some of them still have specific limitations in terms of ordering specificity. Is there a built-in way for your customer to request their sauce on the side as opposed to in the dish itself? To ask for their steak to be medium rare instead of well done? Or emphasize that they want the peanut removed from the recipe? This is where dedicated apps can be of great help for your business and each customer.
Once your customer selects a dish, they can have the freedom to customize it and personalize their order. Whether it’s pairing the dish with a drink, adding extra vegetables, or perhaps excluding specific ingredients that could be problematic, the modern customer wants the ability to refine their order, and apps can be the perfect tool to achieve that level of tailor-made meals.
Transparency and reputation
As the foodie culture has come to even greater prominence, Instagram and other social media platforms have become riddled with professional or semi-professional photos of food prepared and eaten at certain restaurants. This is by far the most effective way of promoting yourself as a business since unbiased reviews grant you the kind of reputation you need to earn more curious foodies lining up in front of your establishment.
However, that experience can and should transcend the restaurant itself, and it does when you have a dedicated platform that regularly publishes customer reviews and allows star-based ratings. When your customers download a food ordering app, they should be able to see those reviews, too. This gives your business a more relatable voice and it helps your customers make an informed decision, reducing their chances to be disappointed with their meal.
Overwhelming digitalization makes customers and restaurants happy. After all, apps and platforms are precisely what enabled many eateries to remain open during the current crisis, letting people order their meals online, via their apps. In the future, we can only expect even more digital advancement within this industry, as trends seem to be pushing for even more innovation and a customer-centric mindset.