NCT - B2C Business Model Banner

B2B Vs. B2C Business Models: Definition and Differences That You Must Know

Why B2C or B2B Business Models is Need?

How to Plan to start a business? – Yes.

Decided which product to sell and which audience to target? – Yes.

It brings another question to the table, that’s- which type of your business is? – B2C or B2B Business Models.

The answer to this question helps entrepreneurs in making vital business decisions. We will make it easy for you by letting you walk through a series of content.

What are the B2B business models?

B2B model involves one business selling products/services to other businesses. It’s like commercial transactions occurring between two or more organizations like- manufacturer, supplier, wholesaler, or retailers. Here, customers are businesses themselves that want to purchase products/services from B2B sellers.

Some of the successful B2B business models

  • Microsoft

One of the leading IT players ranked as the top 20th global B2B business founded in 1975. The organization has made a valuable contribution to the world

selling the best technology solutions such as Microsoft Azure, Microsoft Office, Microsoft advertising, and others to businesses.    

  • MailChimp

The popularly known marketing automation platform helped millions of businesses to connect and engage the target audience. Startups and SMBs to large enterprises embracing the incredible tool for better executing the marketing campaigns. The company has made it easy for businesses of varied sizes and types to create emails that fit well with the business purpose.

  • Salesforce

It provides- the best CRM solution for businesses to manage customer data, customer activities, and customer preferences. It allows business tycoons to organize sales processes, automate repetitive tasks, and provide rich insights under the hood.

Top Best Business Models
What is the B2C model?

What is the B2C Business Model?

The B2C (Business to customer) model involves one business selling products/services to the individual customer. The transactions occur between a business and direct customers such as Apple showroom selling iPhones to customers.

Read More: Top Best Ecommerce App Development Companies

Some of the successful B2C Business Models

  • Amazon

The Ecommerce giant has made its debut as the leading brand that’s selling different types of products (Nearly 353 million) to its millions of customers worldwide. The popularity of the Amazon B2C model has grown to the level that people search more on Amazon for products rather than Google.

  • Facebook

The successful social media channel has provided a platform for people to connect with their friends, access information, and share special moments with zero restriction. Facebook is the best marketplace to promote B2C Products/Services and allow businesses to execute marketing campaigns and cherish impressive achievements.

  • Airbnb

The well-famous example of the B2C model in the travel industry provides a platform that has allowed businesses to list millions of accommodations, rental rooms, flats, and other trip itineraries. The network of suppliers provides all these things to the customers.

B2C model Different from the B2B model

How is the B2C model Different from the B2B model?

Still, unclear or confused with differences between B2C and B2B models. Here are the key parameters that help you understand the differences between the two.

Parties involved in buying

B2C target users utilize the purchased products/services for themselves and not for future production or sales purposes. B2B customers are of varied types that purchase products/services for business purposes or internal processes.   

Read more : 10 Types Of Ecommerce Fraud That Businesses Should Be Aware Of

Content context- emotional or rational?

The marketing channels are the same for both B2B and B2C customers, but there’s a wide difference between the marketing tactics employed. For instance, advertising on a mix of traditional and digital media like- TV, radio, and online magazine would work for B2C customers, but B2B customers’ preferences are different. It makes crucial to market them differently.

The marketing content sent to the B2C customers is emotional and entertaining at the same time, which influences the purchase decisions. For B2B customers, the content should be more rational and logical to convert them.

Buying decision lifecycle- longer or shorter?

The decision-making lifecycle is longer in the B2C model because of the different types of business persona involved in decision-making while dealing with a single enterprise. The more is merrier, but not in this case because a large number of people involved in the decision-making, which makes it complex. In the B2C model, the decision-making is plain-sailing because it’s a game of emotions.

Sales speed creates a difference

In the B2C model, the customers want to purchase the products as early as possible, which enables transactions at speed. On the other hand, in the B2B business model, with multiple people or departments involved in the purchase decision, the final purchase takes time, and thus, transaction completion takes time from weeks to months.

Customer relationships

The B2B market size is smaller as compared to the B2C market. That’s why B2B businesses build and strengthen their relationships with B2B customers. It’s difficult to generate leads, so they nurture relationships to improve loyalty. The B2C market despite its large market size finds nurturing customer relationships a hard nut to crack. The B2C customers are less often show patronage to one brand.

ROI that matters

The B2C customers purchase to meet their needs or luxury, which changes frequently and won’t bring huge profits to the B2B businesses. On the flip side, B2B customers buy technology solutions or services to optimize the existing operations, which, in turn, increase the businesses’ ROI.

Read More: Types of Ecommerce Business Models That Work In 2022

Which is better and when? – B2B Vs. B2C

Declaring the winner between the two or giving credence to one model is impossible because none of the models are inherently better. The comparison is done based on the business goals, infrastructure, and niche. We will understand it with the example of Ecommerce stores.

Product type

When the company is involved in the massive products manufacturing and ships products in bulk, then the B2C model is the right selection. Such businesses require warehouses or opt for dropshipping and handling the shipping operations. The profits are optimal, and the businesses can strengthen relationships with customers. When the company creates and sells products in small batches, then the B2C model is the right choice. The businesses enjoy high profits which are accompanied by high inventory turnover, that’s critical to handle.


B2C businesses have a single tier of pricing for all the customers, which is minutely affected by the variety of discounts and membership that customers have. On the other hand, the B2B business model involves asking for quotes, wherein there is a large variation in the payment is observed.


In both B2C & B2B models, the steps on the checkout page are nearly the same. However, in the B2C model, the number of steps is kept limited to reduce the cart abandonment rate. On the other hand, in the B2B model, there are some additional steps including- multiple shipping addresses, auto-reorder points, and others.

Customer service

The B2C companies have a customer support team to better handle and respond to customer queries. In the B2B business models, the new account managers are employed to acquire new customers and communicate with them to increase user retention.

Website structure

The B2C businesses built appealing websites that attract and convert the customers, which is accompanied by continuous website upgrades to keep up with the evolving market conditions and changing customers’ expectations. The B2B businesses only build a dashboard to easily access the products.

Who wins the tug of the war? – B2B or B2C

The answer is none. It’s because both models- B2C & B2B are capable of allowing businesses to upload and sell massive products. Depending on your business and customers’ needs, make the right decision and grow your business while keeping the costs low.

Still, if unsure, feel free to connect with a single-vendor or multi-vendor marketplace development company to get the required assistance and help.  

mobile app development CTA
Business Models

Himanshu Patel

Himanshu Patel is the founder & CEO of NectarBits, a fast-growing Best Mobile App Development Company & On-Demand eCommerce Development Company. The current innovation and updates in the field lure him to express his views and thoughts on certain topics.