Himanshu PatelBeauty On Demand: Reasons You Need A Mobile App For Beauty Salon Business
The beauty product biggies like- Loreal, Garnier, Maybelline, and Lancome have transformed the way products are sold with AR beauty product visualization. The smart solutions have helped the brands to reinvent the customer experience, engage the customers, improve brand awareness, and increase sales.
The magic that virtual try-on make-up has created for leading players is similar to what the mobilization is doing for salon and spa business.
Not convinced? No problem.
Let’s understand it with some questions- how many times do you search the salon in the close vicinity using mobile? Do you consider online ratings, reviews, and costs before making the appointment? Do you physically move to the salon to make the appointment? How often you look for discounts or offers provided by the salons?
The answer is almost every one of us look to their mobile to find a good salon, book the salon services, take appointments, and know about the latest deal. Right?
It’s a sign, the customers are leveraging mobile to enhance their appearance at salons. The salon app not just benefits the customers; instead, it brings bundles of advantages to the salon businesses. Conclusively, it makes perfect sense to get build a mobile app.
Still, not sure from the salon business’ perspective? If so, let’s discover why the mobile app is a boon for salon business:
Increase customer outreach
With the mobile app, you can make the salon business presence felt in the global market. It’s because complementing the website with mobile app results in taking your business to the device where the customers spend most of the time. Breaking the shackles of the local market, your access to the customers will be limitless.
The salon app development helps you get the business to the device that stays most close to the head and heart of the people. Get it built to find a real estate on the user’s phone and make them step to your salon estate.
Convenient bookings
Conventionally, keeping a caller for the salon is all-important to receive calls, accept appointments manually based on the professionals’ available slot, and handling other issues. It eats up a lot of time, effort, and dollars. Besides, the customers find it quite tasking to book the appointments on the call.
The mobile app is the biggest savior that allows the customers to book appointments on-the-go without needing to place a call or move physically to the salon. The on-demand salon apps automatically show up the available slots for the salon services so that customers can directly book the appointments matching the preferences.
Display the services
It’s difficult for both- the customers to identify the services that the salon offers without connecting with them and for the salon to showcase the salon services they offer under different packages.
The mobile app makes things easier by displaying the salon services and latest trends followed in the salon. The simple and intuitive UI, easy navigation, enticing images, and database will help the customers understand the nitty-gritty details of every salon service at the flick of the switch.
Enable mobile payments
The society has gone cashless, and the people coming to the salon are no different. The salon customers prefer to make the payment through cards, mobile wallets, and other payment gateways to avoid long waits in the queues, enable faster bookings, and eliminate the hassle of carrying cash.
The mobile app provides the solution with easy payment gateways APIs integration, one-touch payment inclusion, and PayPal like platform integration so that customers can pay quickly, securely, and hassle-free.
Improve retention rates
Let’s accept it: the freebies or discounts are loved by every one of us. When we receive a message regarding a deal on weekends or holiday season, we quickly open the app to know more. The strategy is used by salons to engage the customers and make them visit the salon for any service they prefer.
The loyalty rewards are more appreciated by the customers as they feel rewarded for the patronage shown. Analyze the customer’s booking history and preferences for different days and times of the year to send them personalized messages accordingly. The custom messages improve conversion rate.
The location-based loyalty programs are launched where the customers entering the vicinity of the salon receive the message for the latest deal going on in the salon that makes up the customers’ minds to get the benefit of the offers, even if they don’t intend to.
Customer management under one roof
Remember registers are maintained and stored on shelves where the list of customers, number of appointments, payment, and repeat booking details kept. How difficult it’s to manage them and get the information when required? It was quite bulky and difficult to access.
The mobile app turns the table upside down by allowing you to access the details anytime, anywhere instantly. You can track the customer’s transaction details, manage digital payment details, and send reminders regarding the payment.
Market the business digitally
The salon mobile app development company won’t guarantee salon business success. Effectively marketing the app helps your salon business presence get felt on different digital channels such as social platforms, online forums, and others.
Read more: Top features of a beauty salon appointment booking software ?
The social channels are highly leveraged to launch tailored marketing campaigns and achieve winning outcomes as people spend a good amount of time on social browsing. The customers are allowed to share the app on social channels if they like the services that automatically spread the word about the salon. Email marketing, mass email marketing, and text message marketing help in taking the business to the larger audience.
Seize an edge
With the on-demand solution, you are ending the frustration that’s associated with traditional salon booking, payment, and other services. It gives your salon a competitive advantage over other salons.
Additionally, the quick access to customer’s feedback enables the salon to quickly act on the weaknesses that impact the salon’s reputation and services. The active response helps the salon to stay up-to-date and resolve the challenges of the bat.
Conclusion
Just like beauty packages offered at the salon, you will also get a package jam-packed with several offerings via mobile app development. The booking on-the-go, centralized storage of customer’s data, secured and modernized payments, and analytics are the by-products of the on-demand Android app solution that improves business awareness, sales, and ROI in the shorter span.
The app developed using the right mix of technology, tools, and people help you cut through the noise and promote your business. The start-ups are more likely to use the on-demand solutions to mobilize the services and avail custom apps in a budget-friendly and time-inexpensive way.
What’s more? The solid marketing plan would help you to not just survive but thrive in the market flawlessly.
