White Label Vs. Custom

White Label Mobile Apps Vs. Custom App Development- Which Is Cream Of The Crop?

Saying you have deep pockets or not, but building a White Label mobile app is the need of the hour, is not hyperbole. So, willingly or unwillingly, the businesses are moving into mobile orbits.

If you are reading this blog, then you have decided to up the ROI game with a mobile quotient.

White Label Vs. Custom app development

Congrats! The wise decision certainly lands on high growth, improved performance, and great UX trajectory.

There are two ways- building the app from scratch (Custom app development) and using the readymade solution (White Label Mobile Apps) to reach the destination. Both mobile app development approaches are packed with their pros and cons. By looking at the shining side, we cannot make the final choice. After all, it’s a strategic decision where budget, business needs, scalability, timeline, and other factors play a vital role.

Here, we are going to discuss both options, but before digging further, let’s first understand readymade solutions and custom solutions in a nutshell.

White-label app development: It’s a pre-built app that can be sold to and leveraged by multiple companies after the addition of the branding elements and a little customization. It’s highly leveraged by businesses to get an app developed at the minimum cost and in a minimum timeframe.

Custom app development: This type of apps developed from scratch can customize to business needs. The app built on top of business needs requires an optimal investment of time, resources, and dollars.

user experience design - White Label Mobile App
White Label Mobile App Cost

Take a look at the one-to-one comparison of both the development options:

App features

The white-label apps have a fixed structure where the number of features in different modes set in stone. The businesses are only allowed to innovatively tweak the features, design, and content presentation as per the business app needs.

On the other hand, custom apps have an open structure where the features to build are defined by the businesses under the project scope. The businesses can extend the project scope with the addition of advanced features at a later stage that helps to cut through the noise and seize an edge in the market.

On Demand app development
White Label Mobile App

Development cost

The custom development company New York can help you with the development of features requirements but, it comes with the project management, account management, and development cycles followed by multiple iterations, which surge the development costs as you get what you exactly need.

On the flip side, the white-label solution is an inexpensive approach to mobilize the business in a week or two. It’s a good option for creating prototypes and testing the app idea in the market at a comparatively lesser cost.

 User Experience and User Interface
User Experience and User Interface

User experience design

Let’s accept it: The mobile apps and web apps are two different entities where the users behave and expect distinctively. That’s where rigorous testing is all-important to evaluate the users’ behavior for the app on various screen sizes.

With the white-label iOS mobile app, the businesses get the benefit of receiving a product that’s, tested multiple times backed by analytics data. On the other side, custom apps built from scratch may not stay sync with the user experience, which is a big deal.

However, the former option has become less-preferable because the app store is rejecting the apps from the same vendors that look alike alongside hardly the measurable differences appear in the app design and functionalities. The customizations in the apps’ design locked with the trivial changes enabled that lead to compromise with app design and user experience.


With continuous OS update release, the app needs to update in rhythm to ensure compatibility and seamless UX.

Such maintenance is easy with the white-label solutions as they directly link with the CMS where content can modify in real-time without requiring an app update. When it comes to custom app maintenance, it’s easy to integrate the functionalities at any stage, but the path is not that easy.

rights traps in software development

Source code and other rights transfer

Just discuss with any mobile app development company providing white-label solution about IP rights, they never allow you access from source code to the server that stays at the heart of the application. The restriction to source code access makes you unsure about the robustness of the source code and hosting server, which can put the brand image at stake at a later stage.

The custom Android App Development Company always provides privileges to access source code and transfer the IP rights to check the server’s safety. This way, the brand’s image, and user’s data remain safe along with complete ownership of the backend.


With the white-label solution, you can’t add new features on your own or launch the same on different platforms with a little customization. The readymade solution’s platform never allows you to scale features or the app to other platforms at a later stage.

Instead, scalability is a vital element in the custom app development USA that enables businesses to complement the app with new features or scale the app to other platforms anytime, anywhere.


The mobile app is the reflection of unique business ideas, vision, and mission. Under the white-label umbrella, your app looks similar to hundreds of other apps with nearly the same set of features and designs because the degree of customization is limited. This way building the impactful brand image is not feasible.

The custom apps can completely tailor to the business needs, which means the features will be developed and presented in sync with the business’s image. It helps in building a brand image and credibility in the market.

Pushing updates

At times, the businesses want to implement a couple of changes in the app in a short duration. The situation is difficult for the businesses having a white-label solution as there is complete reliance on vendors to incorporate changes in the app features and design.

The custom development gives complete control in the hands of businesses, and they can manage (add, change, or remove) features according to changing market conditions, technology trends, and user preferences.

Technology decision

The right technology usage is like the use of all the magical ingredients that help you cook a recipe for app success. The white-label solution providers don’t provide the option to select the technologies to leverage in the app development that fits the bill.

Going custom app development way, you have complete control over technology stack decisions that can help you get a scalable, stable, and sustainable app.


Nonetheless of development options- white label and the custom app can be declared as a winner. The development budget, time, scope, and resources play a vital role in the decision. Now, you have seen both sides of the coin. It’s your turn to weigh the business needs and choose the development option that fits best with the requirements. Decide prudently to keep your mobile-first business shinning forever.

White Label Mobile App

Kim Yazzi

Digital Marketing & Content Strategist Planner at NectarBits, aE Commerce app development & On-demand App Solution development agency in the USA & India, she works effectively forced behind the company’s content strategy, copy writing, brand communication and operations. her prime focus is Content Marketing, ROI. And he loves all things art.