Himanshu PatelAccording to the latest statistics, the number of unique mobile apps users has reached 5.20 billion.
To discover new fashion brands, stay on top of industry trends, and make purchases, your target audience installs mobile apps. A MCommerce mobile app allows your fashion business to improve user experiences, boost sales, and build a recognizable brand.
Here is how it can contribute to your business growth.
The Number of Mobile App Users Is Growing
Only in 2019, customers downloaded 204 billion apps. Researchers estimate that the number of mobile app downloads will exceed 250 billion in 2022.
Moreover, 51% of users check mobile apps 1-10 times per day. They spend more time on this type of software than watching TV.
That is a clear indicator that react native mobile apps are not optional anymore. They are a necessity for any moda brand wanting to stand out from competitors and boost exposure. Mobile apps let you target the right audiences, engage them, and start building relationships with them.
Improving Communication with Customers
Mobile applications enhance communication between fashion brands and their customers. For example, ecommerce fashion apps usually come with integrated AI chatbots that allow in-app messaging.
Namely, AI chatbots can provide timely feedback 24/7, irrespective of a customer’s location. It uses natural language processing to keep “learning” about customers. By providing customers with relevant, personalized, and immediate feedback, chatbots will boost their satisfaction.
AI bots can also guide customers through the shopping process, towards making a purchase. They collect customer data, ask the right questions, and recommend relevant products.
Personalized push notifications are also an absolute must for fashion brands. They are user-friendly, and yet, hard to ignore. As such, they are perfect for promoting the latest deals from your brand, boosting traffic, and maximizing brand loyalty.
Offering Personalized Shopping Experiences
The major problem fashion customers face is that they cannot touch, feel, or try on the products they purchase. They rely on your ecommerce store’s descriptions and photos. Fortunately, with mobile apps, you can take their experiences to a whole new level.
Mobile applications provide advanced personalization options. They rely on virtual reality and artificial intelligence to augment user experiences. For example, many fashion apps allow customers to virtually try on items before purchasing them.
Another benefit of mobile apps is that they collect customer demographic and psychographic data. Based on customers’ location, previous product views, purchases, and browsing patterns, an app can recommend relevant products and offer better cross-selling or upselling opportunities.
By individualizing customer experiences, you will build trust with them and boost their satisfaction. Above all, you will close sales faster. Research studies found that 80% of customers say they are more likely to buy from brands offering personalized user experiences.
Increasing Brand Loyalty
While attracting new customers is important, retaining existing ones is key to your fashion brand’s success. That is where having a solid business app can help. As mentioned above, a mobile app strengthens brand-customer interactions, making them more meaningful and relevant.
Their simple interfaces, user-friendly features, and search functionalities improve the overall shopping experience. Advanced analytics features allow you to create targeted in-app deals and product recommendations.
Most importantly, you can create a relevant customer loyalty program. For example, you can create a point system to incentivize customers for buying from you.
These factors will improve customer experiences and inspire them to buy from you again. Moreover, customer loyalty will boost your branding efforts and revenue. According to statistics, 90% of buyers are willing to pay more for improved customer experience, while 43% spend more money on brands they are loyal to.
Shopping Convenience Drives Sales
Mobile users download apps for a simple reason – they are simpler and more convenient than website purchases. Today’s tech-savvy customers look for simplicity. They do not want to waste time browsing through hard-to-navigate websites with confusing product categories. They prefer “tap and swipe” shopping behaviors, and that is where mobile apps can help.
Their advanced search functionality, decluttered interfaces, and personalization options enhance user experiences and facilitate product discovery. When customers can find the desired items fast and purchase them instantly without leaving the app, they will be more satisfied and eager to convert.
Mobile Apps are the Future of the Fashion Industry
In the hyper-competitive fashion industry, brands need to adapt to new tech trends fast. Investing in a mobile app might be your solid starting point. It will help you maximize brand awareness, boost sales, and build relationships with your target audience.
A ios mobile app is user-centered. It delivers delightful, personalized user experiences to mobile shoppers. That is how it helps you boost customer experience, maximizes sales, and minimizes cart abandonment rates.
Do you use a mobile app to grow your fashion business? Please, share your thoughts in the comments!
Anil Patel
