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Technology Stack for E-commerce

Choosing a Technology Stack for E-commerce Websites

The world has nearly bid a goodbye to the brick-and-mortar purchase. That’s why the retail stores which have not extended the services with Ecommerce stores are standing on the verge of extinction. The retailers that have adopted the Ecommerce model, they are ruling the world with users, sales, and ROI in millions.

The technology has played a vital role in the store digitization and making the users rave after E-store options. Presently, barely you will find the people not using Ecommerce website services because they have enabled them to order and get everything from the comfort of the couch.

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This is the reason the rookie players or start-ups are trying the hands in the Ecommerce market to earn a good share of online commerce. It’s a good idea, as still there is huge room for innovation. However, the unique idea is not enough the decision for technologies is a cardinal aspect of ecommerce store development, where most of the entrepreneurs get confused.

Well, you might be thinking that partnering with an Ecommerce development team would work. It will, but having in-depth knowledge beforehand is all-important to not get trapped by mischievous developers. Realizing the need, we have got your technology-related needs covered in the blog in different sections.

Let’s dive in!

The Types Of Ecommerce Development

The first subheading may have confused you, but it’s true. According to budget and business needs, three types of Ecommerce stores can be created. Let’s dig deeper to know which type of Ecommerce development matches your business online commerce needs.

  • Shopping cart software

It includes- the businesses that are already having a website and just want to add product catalog and checkout option with a couple of extensions and plugin integration. The software provides a virtual storefront, limited merchant tools, and payment gateways with a little degree of customization at a fixed price.

Read more: iOS or Android – what to start from?

On the flip side, the businesses opting for this software can never scale the store, and no responsive design is available, which means you will be losing mobile traffic.

  • Ecommerce software

It’s a white-label solution that provides the range of templates for ecommerce design, marketing tools, hosting facility, ensure security with robust code, marketing tools, and CMS to deliver a great user experience. Besides, the responsive themes, custom modules, and personalized design can also be implemented at an additional fee that allows the businesses to catch maximum eyeballs and retain them.

  • Custom Ecommerce software development

It’s less often considered because such type of stores is built from scratch. The businesses decide the navigation structure, store flow, products to add, checkout process, front-end designing, back-end, architecture, and pretty more. The custom Ecommerce stores are completely under the control of entrepreneurs’ hand and changes can be incorporated any time with a great length of customization and scalability.

However, the readymade plugins, extensions, and tools can be used to make the development plain-sailing. Custom development is a time-expensive and costly endeavor, which generally the businesses with deep pockets prefer. Amazon, eBay, Walmart, Alibaba, and others are the great instances of it.

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The Technology Stack

Mainly, the entrepreneurs have to ponder and make decisions judiciously on front-end technologies, back-end technologies, and third-party services to make the Ecommerce store stand high on the performance ladder. Take a glance at them individually:

  • Front-end technologies

The front-end is, in reality, a front face of the company that forms a perception about business, which lasts forever. The design should be optimal, give a clear understanding of the offerings, and load at speed to reduce the bounce rates and increase conversion by a great margin.

When the website pages load at speed and design is responsive, the probability of getting higher ranks in search engine results will surge. To preview the future look and feel of the websites and know about its performance, building a prototype is a good choice. Select the technologies you want to use and then move ahead with a prototype and later with an enhanced version of the prototype.

  • Back-end technologies

It’s the backbone of the E-store, which if not built well the store cannot work under various traffic conditions and changes implementation. It ensures security, reliability, flexibility, and scalability of the website. That’s why Java, JavaScript, PHP, MEAN, Ruby, and Python are used as programming languages to develop the backend.

The backend hides the ugly reality of the website and showcases everything in an elegant form to the users. For instance, the product added to the catalog, order management, website pages editing, user registration, transactions, SEO setting and more are handled from the back-end.

Read more:  The Complete Guide to Programming Applications for Android

  • Third-party services

It’s no brainer to code and builds the functionalities that are easily available in the easy-to-integrate form. The myriad of the integrations such as social channels, payment gateway, analytics tools, shipping modules, CRM, and the marketplace can be done in the eCommerce store to not reinvent the wheel at the place where it’s not required.

Social channels: Using social platform APIs, Facebook, Twitter, LinkedIn, Snapchat, or Instagram integration is feasible.

Payment gateways: Stripe, PayPal, Braintree, and Authorize.net are some of the popular gateways that eliminate the need to manage the transactions and store data while rendering the best checkout experience.

Analytics tools: KISSmetrics, Piwik, Hotjar, and Woopra are well-famed analytics tools that inform the business about website performance and illustrate the points that are negatively impacting customer experience and sales and the content that’s engaging the customers.

Shipping modules: Shipping Easy, FedEx, ShipStation, and others are a couple of user-friendly shipping modules that can be easily integrated with various eCommerce platforms and enable seamless shipping management.

CRM: Salesforce, Zoho, and Microsoft Dynamics are the popular CRMs for seamless customer relationship management.

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The Modern Platforms You Can Choose From

Building the front-end and back-end from scratch by an in-house development team is a laborious and expensive affair. Also, the self-built approach makes the Ecommerce unscalable, difficult to integrate with other software, and changes implementation is quite a task.  

The complete friction from the development can be removed using Ecommerce platforms such as Magento, BogCommerce, Shopify, and others that allow businesses to execute complex functions like- CRM, mobile commerce, inventory management, and web designing through readymade customizable packages.

Leveraging Ecommerce platforms, the businesses will get the store set up and maintenance services to sell the products glitch-free. The centralized inventory management and order management across various sales channels helps in driving conversion. The store can be made comprehensive with advanced SEO, multichannel retail and marketing-related third-party apps integration.

With responsive web design and personalized customer experience, the brands can create a distinctive position in the niche market. The agility to reflect changes and scale the store as the business grows is phenomenal with Ecommerce platforms.

Taking a step ahead, when it comes to hosting the eCommerce store, the eCommerce platforms also facilitate hosting the store on the local or cloud-based servers, in addition to extended technical support and maintenance services. Either at subscription fee or annual fee, the hosting services are provided that lower technical barriers to new entrants.

The essential features you should not overlook

Some basic features receive the highest attention from new players to the top honchos in an online commerce landscape. It includes- shopping cart, product catalog, customer profile, payment, and order management.

As the businesses progress, they give credence to advanced features such as multichannel plugins, CRM integration, social integration, product reviews, live chat, loyalty programs, on-site search, email marketing, wishlist, and recommendations. Well, the longer the list of advanced features, the higher the Ecommerce development cost will become.

When the successful online stores’ features are analyzed, they implement a little more useful functionalities to enhance the store usability and take the user experience to a whole new level. Search result suggestions, product customization facility, product’s video demo, 360-degree product view, AI chatbots app development, voice commerce, personalized loyalty programs, FAQs, animated shopping cart, and abandoned cart recovery are names to few.

Conclusion

Technology is paramount for Ecommerce app development solution, but not everything because technology is embraced to help the businesses accomplish the goals and objectives.

At first, narrow down the list of features and functionalities you want to implement in the store, decide your budget for development, identify the set of technologies that can be leveraged, and then select the eCommerce platform to build a full-fledged eCommerce store that allows you to compete and seize an edge in the fierce competition. Good luck!

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Anil Patel

Digital Marketing & Content Strategist Planner at NectarBits, aE Commerce app development & On-demand App Solution development agency in the USA & India, He works effectively forced behind the company’s content strategy, copywriting, brand communication and operations. His prime focus is Content Marketing, ROI. And he loves all things art.