The Ecommerce sales equation is incomplete without getting enough number of leads, which comes through clicks. The store will continuously miss clicks unless it’s ranked on the top of the search engine page. It’s a sign, making the website rank #1 leveraging SEO tactics is all-important to make the time, efforts, and resources pay off.
However, the reality is far different from what is expected. When you ask budding players or new entrants:
- Ecommerce website development– done!
- User-focused designing- done!
- Store performance- great!
- Website testing- done!
- SEO optimization- not considered…
Do you think in the year 2020, the pool of hundreds of Ecommerce stores with an eagle eye on the target customers and big fishes with an army of loyal fans allow you to catch eyeballs with no SEO strategy in place? The answer is NO.
Presently, getting to the first page is not enough. Ranking the store at number one position is vital to earn maximum impressions, clicks, and sales.
The research has proven and supported the findings that the first position on search engine ranking holds nearly double the impression, clicks, and sales as compared to the second position.
After reading the fact, you are surely not going to underestimate the importance of SEO practices and make the website fail miserably. Want to become an SEO savvy entrepreneur and exploit organic marketing potential? If so, the detailed SEO guide will help you how to go step-by-step with best-in-class SEO strategies and bring a significant difference in your online business sales and revenue.
Let’s dive in!
- Kick-off SEO optimization with Keyword research
Keyword research is an unskippable step for both on-page and off-page SEO optimization because if the right keywords are not used, then taking the website to the top of the page, getting quality traffic, and bringing high conversion becomes impossible. This is something that no business wants.
When you start keyword research for the Ecommerce pages, only the keywords with high relevancy, high search volume, and low difficulty ranking score should be considered. Also, choosing very broad keywords increase the bounce rate and highly competitive keywords selection extends the time length to achieve higher rankings.
Now, the next question is how you are going to perform keyword research. There are three ways to perform keyword research:
- Use Amazon- the Ecommerce behemoth to find the list of product-specific long-tail keywords with high search volume and low ranking difficulty score. When a single keyword is written, Amazon’s suggestions showcase the list of long-tail keywords. The same process can be repeated for the products listed on your website. When the list of keywords is finished, the relevant keywords with lower search volume can be selected.
- Typing a seed keyword and then taking note of all the Amazon’s suggestions is a lengthier and slow process. It’s best to use keyword tools that help you get a list of long-tail keywords much faster than Amazon’s suggestions and you will get the keyword suggestions from other Ecommerce websites too.
- Competition research is the best way to analyze which keywords that competitors are targeting and the ranks that’s taking them to page one. The analytics tools such as SEMrush can be used to find the different competitors’ keywords and the list of relevant keywords gets created effortlessly. However, don’t blindly use the keywords that competitors have used because the domain authority also plays a vital role in increasing the website ranking.
- Build a strong backbone with Website Architecture
The Ecommerce structure is essentially a structure that simplifies navigation by setting up category pages and product pages in the best way. The link juice should flow from top to bottom in three clicks because the top-rated pages are when buried deeply, they don’t receive user traction and thus the search engine ranking gets poorer.
The three-click rule put the relevant content in front of the users with minimum clicks and relevant page URLs and subdirectories make the user journey plain-sailing. However, many established players have deep navigational architecture, but don’t copy the architecture in as-is condition because they are big brands and taking the same route may not go well with your target users.
The breadcrumbs addition to the website architecture is also warmly embraced by the designers and SEO professionals to simplify the user experience on search engines as Google bots also use breadcrumbs to understand website hierarchy. Three different types of breadcrumbs- location-based breadcrumbs, attribute-based breadcrumbs, and history-based breadcrumbs are leveraged to help users understand the exact position on the website.
- Site link Optimization
Google adds links to website pages through secret automated algorithms for helping the users better understand the navigation structure. The hyperlinks to Php website subpages are deeply linked to make the content highly usable for the users.
Adding site links is beyond the SEO pros capabilities because Google incorporates them automatically based on the site structure. When the site structure is good enough, Google algorithms find the site links that are relevant to the user queries and add them.
- Make Different Pieces Rightly Fit In The Puzzle With Internal Linking
Internal linking is a popular way of establishing anchor text that further helps in ranking top keywords. All the pages are interlinked with each other in some way to evenly distribute the link juice and add more value to the page. Deep-linking is a good strategy to allow users to easily reach from one page to another and find products and services.
However, it must be done intelligently to keep the content looks natural, else too much linking makes the Google bots feels something is cooking fishy. The addition of several links with the same anchor texts is not preferable because Google wants variety in both- internal and inbound links.
- Off-Page SEO for Ecommerce Websites
Just like quality content, link building is one of the important ranking factors that search engines care the most. You need to pay extra attention to earn quality inbound links as the links from high domain authority positively impact the website ranking.
The good links from high authority websites can be earned by providing a quality guest post, co-authoring a research study, offering a quote for the story, posting an infographic, and others.
Mainly, there are five ways to build the links- resource page link building, partnership with influencers, blogger outreach, and broken link building, and stealing competitors’ links to stand high on the performance ladder.
- Perform SEO audit
Before executing the well-thought and well-planned SEO strategy, it’s good to identify what’s on the website that’s not working or what’s missing in SEO efforts which do not allow the website to earn measurable success.
Perform a site audit to identify the current problems such as link redirection to the old website, expiration business domain name, content duplication, or the pages not working as expected. Once, all the issues are identified, don’t just correct them quickly to improve the website usability and conversion; instead, inform the users about the same with an email and include the link that’s working for improved website experience.
- Measure. Iterate. Re-iterate
It encompasses everything from stunning visuals and high performance to user engagement with the right marketing strategy. When the website is SEO optimized, it must be rigorously tested to check if the website is working as anticipated under various circumstances. If there is any variation from what’s projected, the strategy must be modified and then executed again to ensure success.
Also, Ecommerce SEO is not a one-time job. With changing Google’s algorithm, it’s necessary to adjust the so-called Best ecommerce SEO strategy to stay on the top of updates and ensure top rankings.
Following the SEO guide for Ecommerce solution is certainly a time-consuming and resources-demanding work, but it helps you reach the ultimate goal of the Ecommerce android store development. Don’t ignore, else your customers start ignoring your Ecommerce store and the offerings.